How should I list my DeLizza and Elster (also known as D & E or Juliana jewelry) pieces? |
William DeLizza and Harold Elster started the DeLizza & Elster company of New York City in the 1940's and the doors of the company closed in 1990. Over the decades, D&E made jewelry for hundreds of other designers and jewelry wholesalers, including Accessocraft, Weiss, Alice Caviness, Ciro, Celebrity, Capri, Carol Duplaise, Eisenberg Ice, House of Ivana, Hobe', House of Schrager, Hattie Carnegie, Kenneth J. Lane, Kramer, Karu, Mimi Di N, 1928, Park Lane, Pakula, YSL and Sarah Coventry.
Frank DeLizza eventually followed his father William into ownership of the company.
Juliana was the name applied to a specific line of jewelry produced in 1967 and 1968. It was marked only by paper hang tags. D&E continued to make jewelry with the look of Juliana for years to come, just as they had done for decades. D&E also sold other jewelry lines marked by paper tags reading Gloria and Tara.
Although all Juliana is DeLizza and Elster jewelry, every piece made by D&E was not part of their Juliana line. In order to create consistency for shoppers and shop owners alike, Ruby Lane adopted the following recommendations specific to listing Juliana and DeLizza and Elster (D&E) jewelry:
1. In order for a piece to be called Juliana, DeLizza and Elster or D&E, the piece must either:
a. Be listed in a printed reference book, identified as Juliana or DeLizza and Elster.
OR
b. Be supported by a description that details the characteristics of construction, material and design that led to the determination that that the piece can be identified as Juliana or DeLizza and Elster jewelry.
2. The terms Juliana, Juliana Style, DeLizza and Elster or D&E should not be used:
a. In reference to unmarked jewelry pieces manufactured by companies other than DeLizza and Elster.
b. To describe pieces that do not significantly share characteristics of DeLizza and Elster jewelry.
c. To identify pieces signed with the name of other jewelry companies. A jewelry piece should be identified by the name of the maker whose mark it bears.
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