Ruby Lane - Antiques & Art . Vintage Collectibles . Jewelry

Making a reasonable effort to provide adequate item information in a full text description is required per the Common Ruby Lane Shop Requirements. Depending on the item, a full text description might include such particulars as size, manufacturer, condition (even if that condition is 'Mint') and year of manufacture, if known. Any special information offered about an item is always a plus, since the shopper viewing the item may be a new collector who is likely to be unaware of some of the things that a veteran collector would take for granted.

Many well-written item descriptions may contain 100 words, or more. It is important to keep in mind that shoppers cannot touch or examine the items in your shop, so they must rely on the shop owner to adequately and accurately describe the item being offered. The more information you can provide a shopper, the more likely they are to purchase from you and remain satisfied with their purchase after delivery.

If possible, think of some of the key features that you would point out if discussing an item with a potential buyer at a live venue and then consider adding that same type of information to your item descriptions.

1. Do the terms vintage and antique have the same meaning?
2. How can an item technically meet site requirements, but not be appropriate to list on Ruby Lane?
3. What is Keyword Spamming and why is it prohibited on Ruby Lane?
4. Can I list an item if I don't know the maker?
5. Can I always trust the mark on the bottom of a pottery or porcelain item for identifying the maker?
6. What is signed authentic memorabilia?
7. Is it acceptable to offer buyers a choice in a listing, if I have multiple pieces of the same item to sell?
8. Does Ruby Lane permit the sale of items made from Ivory?
9. How do I change the category of an item from the Antiques Lane to the Vintage Collectibles Lane?
10. How do I get Make Offer to display for an item in my shop?