Ruby Lane shoppers can subscribe to receive Shop Announcements that
contain news about your shop. This is a great marketing tool for shops!
Shoppers choose to receive your shop announcements by clicking on the
Subscribe link in the Shop Tools menu of your shop. Shop Announcements
are different than the Ruby Lane Wish List where buyers may choose to
receive an email notification listing new or changed items within your
shop. In contrast, Shop Announcements are a brief promotional update
that you compose and send to those who have chosen to receive them.
What Should I Put In A Shop Announcement?
Buyers who've signed up to receive announcements regarding your shop
usually want to know what's new. They've chosen to receive
announcements from your shop because they have an interest in some or
all of the items that you offer. They may be looking for a particular
item or generally interested in a category of items within your shop.
Here is an example of an effective shop announcement:
We at Tip Top Artisan Jewelry are pleased to announce that we've just
added a brand new line of Precious Metal Clay Jewelry to our unique
offering of handcrafted bracelets, earrings and necklaces. Precious
Metal Clay is a relatively new material that is made of tiny metal
particles that are suspended with a water-based organic binder. This
material can be molded and shaped in a virtually limitless number of
ways to make fine silver jewelry. During firing, the binder and water
burn off completely, leaving only the precious metal behind. After
firing, silver PMC is .999 pure.
We've just added a variety of bracelets, earrings and necklaces using
this wonderful material combined with strands of genuine turquoise,
chrysophrase and green garnet beads. You'll find these new items on my
shop's home page. We invite you to stop by to see them today!
Tip Top Artisan Jewelry on Ruby Lane
Keep It Brief
It's important to keep in mind that those who have chosen to receive
your shop announcements may have chosen to receive other shops'
announcements as well. All they need is a brief reason to go to your
shop. The space for composing your Shop Announcement is limited to
How Often Should I Send Out A Shop Announcement?
Shoppers may choose to request announcements on a daily, weekly or
monthly basis. They also may choose the day of the week they wish to
receive them. If you compose and send a Shop Announcement on a Saturday
and someone on your list has requested to receive Shop Announcements on
Monday, that is when they will receive it, not before. We recommend
saving your announcements for when you truly have news. Too many
announcements that lack new and interesting information may not be
well-received over time.