What are the important points to remember when listing items in the Antique & Vintage Jewelry Lane? |
Here are the Top Ten "Antique & Vintage Jewelry Lane" Listing Errors:
10. Listing items that are not jewelry pieces or which are specifically excluded from the Antique and Vintage Jewelry Lane, such as key rings or table top jewelry boxes.
9. Listing jewelry items as Jewelry: Antique that are not definitively dated as being at least 100 years old.
8. Listing jewelry items in Jewelry: Collectible that are not 20-years-old and not yet listed in any price guide that can be mentioned.
7. Listing a possible maker's name in the title, when the information in the description makes clear that this is a tentative attribution, not a definitive identification.
If an attribution, an educated guess, is all that can be supplied, identifying keywords like a maker's name should be placed only within the description of the item in question and not in an item title or category.
6. Offering lot sales of unmatched jewelry pieces. Only if all items in the listing originated from the same maker and all were originally made or packaged to be part of a matching, coordinated set of pieces, can a group of multiple pieces qualify to be sold together at a single price.
5. Referring to an item as gold or silver without qualifiers for those terms when the item is only gold or silver in color. This has the potential to mislead a buyer, who might assume the item they are buying is actually made of Gold or Silver.
4. Using the name of a gemstone improperly as a color description. There is no such substance as a Cubic Zirconia Diamond, for instance, or an Amethyst Rhinestone. A Cubic Zirconia should be referred to as a Simulated Diamond, if you feel a diamond reference is needed. A rhinestone with an Amethyst-like color should be referred to as an Amethyst Color Rhinestone or as a Simulated Amethyst.
A title such as this for a gold tone costume bracelet with glass decorations is misleading, and would violate our policies concerning representation of metals and gem materials:Gold Link bracelet with Emerald, Ruby and Peridot Cabochons. This type of word usage can result in a listing being viewed as employing classic 'bait & switch" advertising tactics, which are disallowed on Ruby Lane.
3. Misidentifying or under-identifying precious and semi-precious substances such as Jade (a term often used incorrectly in reference to other types of stones such as serpentine); Turquoise (which is often stabilized in form, but this is not made clear); Ivory (various substances are often suggested to be ivory, including bone and various plastics), or Pearls (which may be cultured or may only be a pearl-like bead, not a natural pearl, but this is not defined).
2. No photos of the reverse side of jewelry pieces when the front and back are different.
And the number one error when listing items in the Antique and Vintage Jewelry Lane is:
1. No photo provided showing manufacturer's marks, including fineness marks such as 14K - or adding a required photo, but showing the mark from too great a distance or blurred, rather than clearly readable, as required.
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