Here are the Top Ten "Vintage Collectibles" Lane Listing Errors:
10. Listing an item without a complete item description. "Description to follow!" or "Photo shows condition, email any questions." are examples of incomplete descriptions.
9. Listing items that are not 'true collectibles,' such as modern animal trophy mounts or a house or other real estate.
8. Listing hand crafted or handmade items that are not 20 or more years in age. Items handcrafted within the last 20 years are specifically excluded from being listed in the Vintage Collectibles Lane. Even if they are made from old or vintage materials, the item made from those materials is new.
7. Misidentifying an item as to maker or instead of fully identifying the item, suggesting an attribution (guess) for its maker in title or category.
6. Substituting an on-line price guide for a printed price guide book.
5. Listing an item with inappropriate keyword spam. Keyword spam forces the Ruby Lane search engine to display the item in unrelated search displays. A description that includes a laundry list of unnecessary text contains keyword spam, "This toy calls to mind some of the great toy manufacturer's, including Alpine, Alps, Wolverine, Marx, Mattel, and Schuco." This type of list can only be appropriately added to a description if placed into the non-searchable field of a listing.
4. Including incorrect Period terms which do not apply to actual date of item manufacture. This also constitutes keyword spam. Titles such as, "Victorian/Edwardian Rocking Chair" or categories such as, "Collectibles: Pottery: Art Deco: Art Nouveau: 30's & 40's" employ keyword spam and incorrect item dating.
3. Listing non-authentic, fake, fantasy or reproduction items. It is immaterial whether a fake, fantasy or reproduction item may now be 20 or more years old as these types of items are unable to meet Vintage Collectibles Lane requirements regardless of age.
2. Listing new or very new items solely on the basis that the shop's owner believes them to be, 'collectible' and not because those newer items can be found specifically mentioned in a printed price guide for collectors, which establishes that a collecting base exists for them.
And the number one listing error in the Vintage Collectibles Lane:
1. Listing an item less than 20 years old that is specifically mentioned in a printed price guide book without giving the name of the book in the listing, as required.