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Question Title Do you have programs to promote my shop?
Ruby Lane provides optional programs to market your shop.

Promote your Shop

Ruby Lane Paid Search Clicks To rank your items higher in our search results, you can optionally choose to pay for search clicks. A click occurs when a visitor is viewing the search results and clicks through to one of your items. Paying for clicks is strictly optional to increase the exposure of your items, and can be an effective method of targeted advertising since viewers have already seen a picture of your item, the price, the title, category, and description -- before they click. You can check visitor counts to your shop on a daily basis and track the effectiveness of what you are spending for click promotions. What are Search Clicks? Also, see the Site Search topic category in our FAQ Knowledge Base for more information.
Google Product Search, Yahoo,
Bing & The Find
Search Engine Submissions
We automatically submit your shop to the major search engines when it is opened, and these search engines periodically index the Ruby Lane web site. Since you are part of a large collection of web sites, your items and shop information show up higher in these search engines than if they were on an individual web site. This is a free service.
Blog with Us
Ruby Lane pays shop owners $35 for articles published in the Ruby Lane blog, Notes from the Lane.

Notes from the Lane is designed to compliment the Ruby Lane site, offering articles on topics relating to Antiques & Fine Art, Vintage Collectibles, and Jewelry as well as loads of tips on how to succeed as a seller in the online marketplace. Please read the guidelines for blog submission prior to submitting a blog for approval:  What is the Notes from the Lane - Get Paid to Blog program?

Paid Featuring
Paid Featuring allows a shop's items to be showcased on Ruby Lane along with other shops' items. Items are showcased on the Ruby Lane Home page and the Lane pages. Shops are also listed on the Featured Shops page of Ruby Lane. For more information please read What is Paid Featuring in the FAQ Knowledge Base.
Facebook, Twitter, Google+ & Pinterest
with Us
Ruby Lane is now active on Twitter, Facebook,  Pinterest and Google+, and we invite you to join us. These services are free to join and participate. We strongly encourage shop owners to use one or more social services mentioned to promote your own shop.  How do I use Facebook to promote my shop?
How do I use Twitter to promote my shop?
Favorite Links
The 'Favorite Links' section of your Ruby Lane shop is an important component to selling successfully online. Utilizing high quality, reciprocal links is one way to increase the rating of an individual web page in Google and other search engines. Your shop rating influences the rank of your shop in a search result for important keywords relevant to your shops content - the type of items you sell. The higher your page rank, the greater the visibility of your website at the top of a search result. How do I set up Favorite Links?
Peek Tool The Ruby Lane Peek tool makes it quick and easy to advertise your shop on other sites that you operate. Perhaps a blog or informational site that you have, or another site where you sell your items. We think you'll be amazed at how simple and easy it is to do.
What is the Ruby Lane Peek tool?
Shop Referral Credit Based on the length of time your shop has been continuously on Ruby Lane at the time the new shop is opened, you receive a bonus account credit.

We ask each new shop owner when they request to open "Who referred you?" The referred shop must input your Ruby Lane shop's name or nickname at the time they request to open on Ruby Lane in order for your shop to get the credit, so please be sure they have it when referring them.

What are Shop Referral Credits?
Dealer to Dealer Discounts You have the option to offer Dealer to Dealer discounts for items listed in your Ruby Lane shop.

What are Dealer to Dealer discounts?
Monthly Finds
Monthly Finds is a free tool where shops can submit one great item they'd like Ruby Lane shoppers to know about.
How do I submit an item for Monthly Finds?
Participatory Advertising
Participatory Ads are another great way to promote your shop at a fraction of the cost it would cost to do it yourself.

We invite you to view the Ruby Lane video tutorials that will walk you through how each tool works.

Show How to Add an Item to Monthly Finds Show How to Add an Item to Monthly Finds

Click to Watch this Movie Show Me How to Utilize the Peek Tool

Show How to Feature Items in Your Shop Show How to Feature Items in Your Shop

Show How Shop Featuring Works Show How Shop Featuring Works

Show Me How to Utilize Search Clicks Show Me How to Utilize Search Clicks

Show Me How Favorite Links Work Show Me How Favorite Links Work

Show Me How Participatory Ads Work Show Me How Participatory Ads Work

Click to Watch this Movie Do You Have Programs To Promote My Shop?
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Related Questions Related Questions
  1. How do I become an Exclusive shop?
  2. What is the Ruby Lane Get Paid to Blog program and what are the requirements for article submission?
  3. What is the Ruby Lane Peek Links tool?
  4. How do I order Ruby Lane Business Cards?
  5. Should I set up reciprocal links to other Web sites in the Favorites Links section of my Ruby Lane shop?
  6. Does Ruby Lane advertise online?
  7. How do I use Facebook to promote my shop?
  8. Does Ruby Lane have a Blog?
  9. How do I submit an item for the Monthly Finds?
  10. How do I set up Favorite Links to other Web sites from my Ruby Lane shop?
  11. Is there a page which shows all of the Dealer To Dealer discounts shop owners are offering?
  12. When do I receive the Referral Credit for a new shop I referred to Ruby Lane?
  13. How do I add or change the Dealer To Dealer Discount in my shop?
  14. How do I subscribe to Paid Featuring in my shop?
  15. How does Ruby Lane market its site?
  16. Do you offer Ruby Lane Logo items?
  17. What should I do if a link on my Favorite Links page isn't working?
  18. Can I use my Ruby Lane user name and password to access the RL blog, Notes from the Lane?
  19. How do I use Twitter to promote my shop?
  20. What are Dealer to Dealer discounts?
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Article Number: 38
Created: 2007-02-13 12:36 PM
Rating 4 Stars
 
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