Ruby Lane - Antiques & Art . Vintage Collectibles . Jewelry

All search engines prefer useful and relevant content. Google's content policy restricts listings, which advertise merchandise, to text that is specific to the item. You may already know to avoid keyword spam but product data fields like titles and descriptions should not contain promotional statements about yourself or your shop, re-usable text, or blocks of text 'borrowed' from another website.

Don't place shipping instructions or repetitive store policy statements inside item descriptions.  This information should be made available elsewhere, such as on your Terms of Sale page or use the 'Non-Searchable' text box below the description in the listing. Search engines like Google will not penalize a shop for text it can no longer see.

We also recommend avoiding gimmicks or tricks, like adding unnecessary punctuation, keyboard symbol art, or using incorrect capitalization. In order to encourage Google to pick up and include your listings in their searches, describe the item you have for sale, and add nothing more.

1. What is a GTIN?
2. How do I find out if my item has a GTPN (Global Trade Item Number?
3. What do I enter in the Size box for jewelry pieces?
4. I have 450 jewelry listings in my shop, do I have to modify all of them right now?
5. Once I enter something in a field can I change it later?
6. Can I use Power Update or some other tool to edit the fields for multiple items all at the same time?
7. Do the Google updates apply to jewelry?
8. Are the entries I make going to show on the item page in my shop?