Why do I pay a monthly Advertising Fee?

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Why do I pay a monthly Advertising Fee?

Your advertising dollars go towards making the following ongoing marketing vehicles possible, which are designed to promote Ruby Lane and its individual shops, whether exclusive or not. Advertising funds pay for all or part of these, making the price reasonable for shops who choose to purchase them:

Regular full page ads in Maine Antique Digest and Antique Week
Regular participatory shop ads in Maine Antique Digest, Antique Week and American Style
Major magazine full or third page ads in Martha Stewart Living, InStyle Home, Country Living Collector, Country Living Magazine, Country Living Holiday
The purchase of Google Adwords based on shop owners' suggestions from searches
Ruby Lane promotional items such as customized flyers and mailing labels, postcards, window stickers, magnets, pens and more
The Ruby Lane Co-op Reimbursement Program where we reimburse 40% of individual shop ads
Ruby Lane Business Cards customized with your individual shop name and contact information
Retaining a professional public relations firm on an ongoing basis to increase exposure of Ruby Lane and its shops in media

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Article Number: 76

Created: 2007-02-22 1:04 PM

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